CITATION USE PATTERN OF DOCTORAL THESES OF LIBRARY AND INFORMATION SCIENCE OF SANT GADGE BABA AMRAVATI UNIVERSITY AMRAVATI |
Author : SHILPA R. GAWANDE AND VAISHALI CHOUKHANDE |
Abstract | Full Text |
Abstract :The study covers 1450 citation appended to the 12 doctoral theses in the field of library and information science submitted to the Sant Gadge Baba Amravati University, Amravati during 1983 to 2010. It has been carried out to determine the use pattern of literature by the researcher in Library and Information Science. Findings shows that journals are the most utilized reference materials in the theses as current literature and majority of citations found were 72.68% by single authored. Researchers largely use literature published in recent period and mainly from India and USA country. Application of Bradfords' Law in the present study reveals 5 journals covered 269 citations, next 16 journals covered 257 citations and the next 117 journals covered 228 citations. |
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ROLE OF VETERINARY LIBRARIES IN HIGHER EDUCATION |
Author : YOGESH PRAKASH SURWADE |
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Abstract :Animal husbandry is a backbone of agricultural growth in the country and its development needs timely dissemination of knowledge generated and updated across the globe from time to time. Since last 5 decades, drastic change has took place in Veterinary field and research which has resulted in inclusion of new knowledge, skills in syllabus and curriculum of veterinary education system. Since then library is playing a pivotal role in dissemination of knowledge in veterinary education system and research. Today's world is of the Digital Veterinary Libraries. With the new emerging information technology tools and scientific research work, old libraries are emerging into new hi-tech digital libraries consisting of Ebooks, E-research papers and publication-Journals etc. |
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ROLE OF BRANDING IN ACHIEVING CUSTOMER LOYALTY |
Author : SMITA YOGESH VEDPATHAK |
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Abstract :A 'brand' is a set of expectations that the customer has about the product. When the customer gets reliable and satisfactory experience about the expectations from the product it results in the loyalty of the customer towards 'brand'. The strength of the 'successful brand' is directly proportional to the expectations of the customer about it and it has various attributes like Customer Desire, Relevance, Pricing Strategy, Positioning, and Consistency etc. Brand Building is a process which is continuous and requires repeated recharging. It is very important for achieving Customer Loyalty because it is extremely dangerous and absolutely wrong to presume that “Once a Customer is always a Customer.” Even a single negative experience is enough to make the customer to change over to a competitive brand. Branding is an indispensible activity of any organization. At the customer end it reduces the risk of the customer and eases his or her purchase decisions. Branding involves Rejuvenation which helps in acquiring and maintaining Loyalty. Branding and Customer Loyalty are two different but connected aspects of Marketing. Brand building requires full support of all possible marketing activities whereas customer loyalty or loyal customer does the marketing functions in the way of “mouth publicity” of a 'brand'. |
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A STUDY OF WEB-BASED OPACs SERVICES IN INDIA |
Author : NAGABHUSHANAM CHINTHA |
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Abstract :Web OPAC is a systematic application and not exploitation of information technology. Web OPAC is a library catalog on the Web or Intranet. Users can search the required information by connecting to Uniform Resource Locator (URL) of Web OPAC anytime during the day and from anywhere in the world. The purpose of study is geographically how many institutions are providing OPAC services, what type of LMS softwares using. Further highlights the problems faced by libraries and their economical situations. |
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INFORMATION NEEDS AND SEEKING BEHAVIOR OF IDESTUDENTS AT UNISWA |
Author : THIYAMSATYABATI DEVI |
Abstract | Full Text |
Abstract :A study was undertaken in order to manage the information needs and seeking behavior and use of information resources and services by the Education student of Institute of Distance Education (IDE) of the University of Swaziland (UNISWA), Swaziland, of Southern Africa. The purpose of the study was to determine their information requirements and also to determine their awareness of library services available to them.It will also highlight how the Academic and Communication skill classes (ACS) which are taught to all the students of the University help the students in information needs. |
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USE OF OPEN SOURCE SOFTWARE IN DIGITAL LIBRARY: A COMPARATIVE STUDY |
Author : LALIT KUMAR |
Abstract | Full Text |
Abstract :Open source software (OSS) is popular with technically sophisticated users, who are often also the software developers, and has not yet made a significant impact on the desktop of most users. OSS has much potential for libraries and information centres, and there are a number of projects, including Greenstone, DSpace, Greenstone and Eprint that demonstrates its viability in this context. OSS is becoming an increasingly popular software development method. This paper highlights what is an OSS, its features, software licensing. The paper also use of three popular digital libraries software. DSpace, Greenstone and Eprint. |
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